Colorado Department of Transportation
Bustang
Colorado offers a more
Efficient way to get to the mountains — Comfortably.
Branding · Video · Photography · Radio · Social
CDOT set out on a awareness campaign
to get more people riding Bustang — a statewide transit service that connects commuters and travelers around Colorado whiling keeping it simple and affordable.
A Ride On the Wild Side
Reminding Coloradans there’s a better way to travel. With heated seats. Jk no heated seats but there is WIFI!
That’s a Wrap Everybody
A clean wrap system designed for clarity, accessibility, and seamless application across all Bustang rides.
Refining the flow
Redesigned the Bustang site to streamline navigation, clarify routes, and simplify ticket purchasing for travelers.
Driving Awareness
Expanded reach through print and social campaigns, using concise messaging and relatable content across all platforms.
