Colorado Behavioral Health Administration
988 Colorado
Built from the ground up,
988 Colorado brings mental health support statewide.
Branding · Broadcast · Activation · Web · Social
Designed for Trust
The national 988 brand was translated into a Colorado-specific identity — designed to build trust, drive awareness, and resonate with communities often overlooked by traditional care.
Credible, Quiet, & Confidential
Three broadcast spots shaped around who answers, how we all feel, and what stays private when contacting 988.
The Sound
of Support
988 Radio is a live-streamed activation designed to slow things down in real time. Meditative soundscapes meet Colorado nature visuals in a fully integrated experience — from concept and direction to cinematography and original score.
Check out the video version on Youtube.
Spreading the Word
A new website, active social channels, and digital / print campaigns worked together to expand awareness of 988 across Colorado.
