Colorado Behavioral health Administration
Lift The Label
Shifting the conversation
around addiction.
Art Direction · Color · Print
Ending Stigma
Lift the Label is an initiative dedicated to ending stigma and opening up the conversation around substance use and recovery.
What Recovery Looks Like
Every person in recovery has a story worth telling. I had the opportunity to sit down with individuals across rural Colorado to hear about their recovery journeys firsthand. The campaign followed three people as they shared their experiences, with the goal of reducing stigma and fostering understanding statewide.
